Strengths, Weaknesses, Opportunities, Threats
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Strengths
Location in the city – Millennium Mills is within 6 miles of the centre of the city with ample forms of transport to get there.
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Transport links – to the north and south strong tube links.
Heritage – the Silo and Mills are extremely beneficial for the sites uniqueness and heritage so are vital to keep.
Weaknesses
Airport – possible noise and air pollution to new development.
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Derelict buildings – the heritage brings huge benefits to the site but without correct refurbishment, it could stick out and bring down the attractiveness of the site.
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Need to demolish – removal of side building takes time, effort and money.
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Movement around site – extremely long routes because of the water making hard for the area to be free flowing.
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Price of refurbishment – The Mills, Silo D and green area will he extremely expensive to refurbishment due to land prices in Newham.
Opportunities
Employment - the new concourse of shops, restuarnats and amenities allows for lots of employment in the area.
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Investment – promotes circular economy in the area, further boosting the attractiveness of Newham.
Unique heritage – as previously mentioned, the heritage has its own uniqueness which positively represents Newham.
Threats
Airport - The airport causes limits of building height meaning our development could be restricted.
Gentrification (if not controlled) - the investment could lead to what has happened prior to our development resulting in the removal of the original community.